A taskforce of the Consumer Duty Alliance, the Women’s Wealth Alliance’s (WWA) mission is two-fold:

• Increasing female participation and progression within personal finance careers
• Supporting women to engage confidently with their financial lives

With women estimated to hold 60% of the UK’s private wealth, it’s vital we create a more inclusive personal finance sector that reflects the diversity of those who use and need its services. The WWA’s focus is on building practical capability, alongside attraction and empowerment.