Bella is the CEO of Fundscape and joint MD of Finscape. She has 25+ years’ experience in the research and analysis of the fund industry. In 2010, she established Fundscape, a research house specialising in the end-to-end analysis of the UK retail wealth management industry. She co-founded Finscape, a distribution intelligence service for asset managers in 2019.

Bella began her career in investment banking before moving into the world of asset management. Prior to setting up Fundscape, Bella worked for Lipper (a Thomson Reuters company) as Global Head of Research and was the author of numerous publications and reports.