Enter the 2024 Professional Adviser Awards


Please select the category you wish to enter below.


Adviser Categories

Entry deadline: 27th October

Please note no extensions will be given

Administrator of the Year

What are we looking for? Outline how and why an administrator you know has made a difference, both to their working lives and to outcomes for clients, over the last 12 months to 1st September 2023. This person will have shown initiative and demonstrable benefits to the business and evidence of the longer-term effects their actions have made.

This category is now closed

Best Advice Network

What has your network done in the last 12 months to 1st September 2023. help your adviser members grow their businesses and support their clients? What particular challenges and opportunities do you see for your adviser members in the coming years and how are you helping them to prepare or take advantage of them? What support are you offering firms opting for the independent or restricted advice routes? What help are you providing for succession planning? Overall, how are you helping advisers feel valued?

This category is now closed

Best Adviser Firm for ESG

Financial advice firms that have integrated ESG factors into the centre of their investment processes or have created a segmented part of their investment proposition centred around ESG. Suitability in this area is key, so we want to hear from firms who make sure they understand and balance client needs and wishes in this area. Please consider and answer the following questions in your entry.

This category is now closed

Best Adviser Firm for Vulnerable Client Care

This award aims to recognise an advice firm who is providing the best care for their vulnerable and can prove and outline why they have gone above and beyond. The firm should highlight how it has adapted its vulnerable client proposition in the last 12 months to 1st September 2023. in the lead up to the implementation of Consumer Duty and why it stands out.

This category is now closed

Best Adviser Marketing Initiative

This award is for financial adviser firms only and will be judged on an innovative idea(s) the business has put forward in the past 12 months to 1st September 2023. help engagement with new and potential clients. Examples will be needed in terms of the type of marketing activity, how, why, what, who, and the impact it has had on the business.

This category is now closed

Best Adviser Website

This award is open to financial adviser firms only. A website is your shop window so it would be a rare adviser business these days that did not have one. But what sets yours apart from the crowd? If you believe your website has a winning combination of great design, simple and consumer-friendly navigation and excellent content that adds up to an all-round great user experience, this is the category for you. The winner will be selected by an independent panel of judges including marketing experts.

This category is now closed

Best Client Engagement (Advisers)

This award is open to financial adviser firms only. How, why, when and in what way do you engage with your clients? We are looking for firms that have come up with powerful and/or innovative ways to communicate with their clients in the last 12 months to 1st September 2023. What have you done beyond a brochure and a website to explain to existing and potential clients what your business does and can do for them? If you believe you have gone the extra mile to engage with clients, we want to hear about it.

Please note: Entrants are encouraged to attach examples of client literature, event materials or other content to support their entry. The independent judging panel will analyse the entries on the basis of strength and/or frequency of client engagement activities (50%); quality of supporting materials (30%); and their own discretion (20 %). 

This category is now closed

Best Consumer Duty Initiative (Adviser)

This award is open to financial adviser firms only. We are looking for the firm with the best initiative, programme or strategy around Consumer Duty implementation and how it has grown and been developed in the last 12 months to 1st September 2023. Judges also want to hear what the impact of this initiative has been and how wider processes have been adjusted around it.

This category is now closed

Best D&I Initiative

What initiative have you put in place in the last 12 months to 1st September 2023 to bolster diversity, equality or inclusion in your firm or externally? What were you trying to achieve with the initiative? What was the reach and impact of the initiative? What challenges did you encounter when running the initiative and how did you overcome them? How could the initiative be extended in the future? The winner will be selected by an independent panel of judges.

This category is now closed

Best Retirement Initiative

How has your strategy around retirement planning grown and developed over the last year? What specific initiative are you running, or have you launched? What did you hope to achieve with the initiative and what impact has it had? How could it be extended in the future? What do you think makes your firm stand out in the retirement planning space? The winner will be selected by an independent panel of judges.

This category is now closed

Champion of Advice Award

Are you a stalwart within the financial advice profession? Have you blazed a trail of innovation through pro bono work, starting a new initiative, or your wider contribution to the industry? What have you done in the last 12 months to 1st September 2023 to make you stand out as a true champion for the profession? What impact have you had? How do you feel you contribute to the industry both within your job and through your extra work? You may hold any position to enter this award – you could be an adviser, a paraplanner, an administrator, an employee at a provider, a marketing or communications specialist etc.

This category is now closed

Newcomer of the Year

Have you joined the financial advice world since September 2022? What was your past career or work history and what motivated your move into the advice space? How have you progressed and excelled in the last 12 months specifically? What impact have you had? What unique perspective do you think you have brought to the advice industry? How would you like to progress in the future?

This category is now closed

Outstanding Contribution to the Advice Industry

Do you know a stalwart in advice industry or do you know someone whose name and work is synonymous with best practice? Summarise the achievements in your/their career thus far and tell us how you, or the person you are nominating, has gone above and beyond with their contribution to the industry over a number of years. Demonstrate the impact of the nominee’s external work within the industry or influence on the industry, pro bono work, or other specialist projects. Tell us what challenges have been overcome and goals for the future.

This category is now closed

Paraplanner of the Year

What are we looking for? We are calling on paraplanners who have made a difference over the past 12 months to 1st September 2023 to put themselves forward. Advisers and administrators are also encouraged to enter paraplanners for this award. With this award we are looking for you to outline how and why the paraplanner has made a difference, both to their working lives and to outcomes for clients, over the last 12 months. This person will have shown initiative and demonstrable benefits to the business and evidence of the longer-term effects their actions have made.

This category is now closed

Young Achiever of the Year

Will you be aged under 30 on 29 February 2024? What have you done in the last 12 months, either with your own clients, or to help your firm support their clients? How have you grown and developed in your role in the last year? What do you feel you bring to your firm as a young employee? How are you making a difference in the wider industry? The winner will be selected by an independent panel of judges.

This category is now closed

Adviser Firm of the Year Categories

Entry deadline: 27th October

Please note no extensions will be given

Adviser Firm of the Year - London

What are we looking for? This award seeks to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured.

This category is now closed

Adviser Firm of the Year - Midlands & East Anglia

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Adviser Firm of the Year - North East

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Adviser Firm of the Year - North West

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Adviser Firm of the Year - Scotland & NI

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Adviser Firm of the Year - South East

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Adviser Firm of the Year - South West & Wales

What are we looking for? These awards seek to highlight outstanding advice processes and firms’ internal commitment to best practice among its adviser staff and how it is measured. Firms will also need to demonstrate how they contribute to the financial planning profession more widely through external initiatives.

This category is now closed

Provider Categories

Entry deadline: 13th October

Please note no extensions will be given

Best Client Engagement (Providers)

This award aims to recognise investment, pension, protection and other providers who go the extra mile in helping advisers to educate themselves and so become better able to inform their clients on a particular area or areas of finance. We are therefore looking for companies that have come up with powerful and/or innovative ways to help advisers better educate, inform and communicate with their clients in the last 12 months to 1st September 2023. What have you done beyond a brochure and a website to help advisers explain to clients what your services and solutions are – and can do for them?

Please note: Entrants are encouraged to attach examples of client literature, event materials or other content to support their entry. The independent judging panel will analyse the entries on the basis of strength and/or frequency of client engagement activities (50%); quality of supporting materials (30%); and their own discretion (20 %).

This category is now closed

Best Consumer Duty Initiative (Provider)

We are looking for the provider with the best initiative, programme or strategy around Consumer Duty implementation and how it has grown and been developed in the last 12 months to 1st September 2023. This should be a strategy or initiative aimed at advisers/helping advisers to help clients. Judges also want to hear what the impact of this initiative has been.

This category is now closed

Best Discretionary Fund Manager

Performance matters, so we are looking for discretionary fund manager (DFM) businesses that can demonstrate they have met their clients’ investment goals over the last 12 months to 1st September 2023 – whether through bespoke portfolios or a full range of DFM investment solutions. (DFM businesses that focus principally on model portfolio services may prefer to enter the preceding category.) We are also looking for those who offer great value for advisers and their clients, justifying any higher costs where necessary. The judges may also be keen to know how you manage risk within the portfolios, and what reporting you provide to advisers and their clients. The winner will be selected by an independent panel including financial advisers.

This category is now closed

Best ESG Solution for Advisers

We would like to see a solution from a provider that has clearly defined aims centred on ESG factors and a benchmark, as well as a strong track performance and clear communication of the strategy to financial advisers. Please consider and answer the following questions in your entry. Open to DFMs and all other product providers running ESG portfolios or solutions for advisers.

This category is now closed

Best Model Portfolio Service

As there is no direct relationship between a model portfolio service (MPS) provider and the end-client, the support and communication on offer to financial advisers is a critical consideration. So, while performance, cost and investment process will be under the microscope, the judges will also be looking for MPS solutions that offer advisers a range of options – for example, ethical, active, passive, income for a range of risk profiles and availability across a choice of platforms. In addition, examples of supporting documentation to ensure advisers select a suitable solution for clients will be important while evidence of communications delivered to advisers in the last 12 months, covering performance and amendments to portfolios for use with clients, will also be considered. We are also looking for those who offer great value for advisers and their clients, justifying any higher costs where necessary. The winner will be selected by an independent panel including financial advisers.

This category is now closed

Best Platform for Advisers

We are not judging platforms on sales figures. Instead, we want to hear from platforms that believe they give advisers and their clients the best all-round service and experience.

This category is now closed

Best Technology Provider

This award is open to all providers of technology to regulated financial advisers and advisory businesses. With advisers desiring greater cohesion between their front and back-office operations, and with new artificial intelligence developments in the space such as robo-advice, we want to hear from those providers who have demonstrated innovation in the last 12 months to 1st September 2023 while putting their adviser clients front-of-mind throughout. The winner will be selected by an independent panel of judges including financial advisers.

This category is now closed

Best Support Service for Advisers

This category is not open to financial advice firms. We are looking for a support services or third-party company with adviser clients to tell us what they have done over the last 12 months to 1st September 2023 to help your adviser clients or users grow their businesses and support their own clients? What particular challenges and opportunities do you see for your adviser clients in the coming years and how are you helping them to prepare or take advantage of them? Are you providing a type of support service for advisers that they struggle to find elsewhere and what sets your own offering apart from your competitors?

This category is now closed