Welcome to the Professional Adviser Awards 2021

** Entries close: 8th January 2021 **

Professional Adviser
is once more issuing the call for adviser businesses from across the UK to showcase their knowledge, skills and commitment to client care by entering our 2021 Awards.

We are very much looking forward to celebrating the success and achievements of advisers and adviser firms after an indescribably difficult 2020 for everyone. So if you believe your business boasts an outstanding, client-focused and repeatable advice process, then please do make sure the company is in with a chance of being named Adviser Firm of the Year for your region – answering a case study provided by the PFS – with one winner ultimately to be crowned the overall ‘Adviser Firm of the Year'.

Now proudly in their 16th year, the awards will also recognise the best in multi-asset investing, platform provision, adviser support and client engagement, as well as crowning our Paraplanner of the Year and Adviser Personality of the Year.

In light of the positive feedback it has generated over the last few years, Professional Adviser will once again be running our Best Financial Advisers To Work For survey and awards – more detail on which you can find here.

In keeping with the times we have added a couple ESG-themed awards for multi-asset houses and financial advisers alike and, while vulnerable clients have been particularly important in 2020, we have introduced a Best Vulnerable Client Care Award for this year as we search for advisers who have gone above and beyond to make sure their more vulnerable clients have felt reassured and financially safe.

In total, more than 200 advisers, firms and providers were under consideration for the 2020 Professional Adviser Awards, which seek to reward excellence within both the financial advice community and among the broader financial services sector. If you would like the chance to follow in their footsteps, we warmly invite you to read on...

Watch our highlights from 2020



Adviser Firm of the Year – London
Adviser Firm of the Year – Midlands & East Anglia
Adviser Firm of the Year – North East
Adviser Firm of the Year – North West
Adviser Firm of the Year – Scotland
Adviser Firm of the Year – Northern Ireland
Adviser Firm of the Year – South East
Adviser Firm of the Year – South West
Adviser Firm of the Year - Wales
Best Multi-Asset Fund: High Income
Best Multi-Asset Fund: Long-Term Growth
Best Multi-Asset Fund: Positive Return
Best Multi-Asset Fund: Pragmatic
Best Multi-Asset Fund: Rising Income
Best Multi-Asset Fund: Volatility Target
Best Multi-Asset Group
Best Multi-Asset Group for ESG - NEW
 Best Multi-Asset Fund: ESG - NEW
Best ESG Solution for Advisers - NEW
Best Adviser firm for ESG - NEW

Best Model Portfolio Service
Best Discretionary Fund Manager
Best Risk-Profiling Service for Advisers
Best Ratings/Research Service for Advisers
Best Platform for Advisers
Best Platform for Discretionary Management
Best Technology Provider
Best Support Services for Advisers
Best Adviser Network
Best Adviser Website
Best Client Engagement (Advisers)
Best Client Engagement (Providers)
Best Adviser Firm for Vulnerable Client Care - NEW
Tax-Efficient Adviser of the Year
Paraplanner of the Year
Best Financial Adviser to Work for
Adviser Personality of the Year
Adviser Firm of the Year (UK)


For marketing queries:
Rebecca Hancock
Head of Marketing
For event queries:
Ella Comben
Event Manager