James Ackland is Director of Ortus PSR, a specialist financial services recruitment firm based in Bristol. With over two decades of experience in professional recruitment and talent placement across the UK's wealth management and advisory sector, James brings rare insight into what makes IFA firms genuinely attractive to top adviser talent — and what drives them away. His career spans C-suite leadership, team scaling from 2 to 50+ employees, and senior roles across sales, operations, training and marketing. James works directly with IFA business owners to build recruitment outreach strategies, helping firms understand and strengthen their employer brand in an increasingly competitive talent market.