Peter is a CIMA qualified commercially driven leader with extensive experience across SaaS, B2B and retail organisations, operating with full P&L accountability. He specialises in driving strategic growth, go-to-market transformation and scalable revenue models that deliver measurable business value. Most recently at Radius Telematics, Peter led international commercial transformation, accelerating SaaS growth and aligning product development to market opportunity. Prior to this, he spent nearly a decade at AO World Plc in senior leadership roles, leading and transforming business units, developing new revenue streams and embedding data-led commercial discipline across the organisation.