Anna Sofat
Anna Sofat
CEO
Womens Wealth Advocate

Anna Sofat, widely known as the Voice of Women’s Wealth, is passionate about women and money being a force for good in the world of business and beyond. As an award winning and highly qualified financial planner, she has been advising women and their families for over 20 years.

Having founded Addidi Angels, UK’s first women business angel, she is an angel investor in a number of businesses as well as passionate advocate of female founders. She is a regular contributor to national press and TV and has been a judge for various industry awards over the years.

She currently chairs the Nucleus Financial Services Advisory Board. Anna is a graduate of Hull University and has a Masters from the London School of Economics. She holds both the Chartered Financial Planning and Certified Financial Planner qualifications. Anna has been awarded the Unbaised.co.uk’s Financial Adviser of the year award and was recognised as the Top female Adviser in UK by FT’s Financial Adviser. In 2019, she was awarded the Women Financial Adviser of the Year by Professional Adviser Magazine and voted the PA Personality of the Year in 2020.

In 2006 she founded Addidi, a financial services boutique for women. Addidi was featured as one of the Top 100 Advisory firm by the New Model Adviser magazine from 2012 to 2019 and won the Money Marketing Small Adviser of the Year Award in 2018. The firm was sold to Progeny Wealth in 2019. Prior to founding Addidi, Anna was the MD at Fiona Price & Partners, the first IFA business set up to provide financial advice for women by women. She was also a non-executive director for the social enterprise, Fair Finance from its inception in 2005 to 2014. Away from work, she is married and a mother of 2 girls. She is passionate about women, gender equality and living a happy, balanced life. In the past she has served as an elected Councillor on Rochester City Council and Halling Parish Council.