Professional Adviser 360 North Conference

The Mere Golf Resort & Spa, Knutsford | 8th December 2021

The past 18 months have been some of the most tumultuous of recent years. With the coronavirus pandemic ushering in a new world, advisers have had to adapt to survive, moulding their business and managing their clients through a time of increasing uncertainty.

Now with a light at the end of the tunnel in the form of widespread vaccinations across the world, it is time for advice firms to begin to build back better. From addressing the soft skills gap in the profession, the burgeoning importance of understanding ESG, the rise in the individual retail investor, the implication of Brexit on London’s leadership in financial services and the need for retirement pots to last just that little bit longer, this years’ PA360 conference will be addressing the most important issues facing advisers today.

We’ll also take a look back at some of the successes of the pandemic; the lessons learned and applied as well as the opportunities this period of huge economic uncertainty has presented.

With over 40 speakers covering issues from technology, ESG, regulation and compliance to business management, establishing your brand and tackling financial wellbeing, PA360 will bring together a host of experts who will offer their thought leadership on how best to meet the challenges of a post-Covid-19 world.

Join us this December at The Mere Golf Resort & Spa in Knutsford.

As standard with Professional Adviser events, PA360 carries up to 7 Hours of accredited CPD over the whole conference. To find out how to ensure that your business is best prepared for a post Covid-19 world, join us at PA360 North Conference this December.

Delegates at the conference may expect the following learning objectives:

  • Explain about video & live meeting segmentation to create more time and efficiency in your business
  • Define the benefit and importance of understanding the next generation and their preference for technology
  • Explain why tax efficient investing is more important than ever, post COVID
  • Summarise the new, innovative, technology solutions for advisers.
  • Identify what are the best products for your clients in drawdown and where the strongest product innovations are in this space.


Professional Adviser welcomes delegates with the following job titles:

Independent Financial Advisers - Financial Advisers - Investment Advisers - Business Principals - Heads of Insurance - Heads of Investment - Heads of Mortgage - Business Resource Managers - Compliance Managers - Heads of Operations - Heads of IT - Heads of Financial Planning - Paraplanners - Financial Planners


Registration opens

Delegates register and browse exhibition

Chairman's introduction and welcome

Tom Ellis, Editor, Professional Adviser

Welcome from headline sponsor

Aston Goodey, Wealth Distribution Director, Canada Life

Opening keynote

The advice market has changed a lot and, with new money now pouring into the sector, Tom will assess how the advice profession is shaping up at the end of 2021. He will also analyse the areas where the FCA may be shifting its gaze to in the short-term and how technology could finally help real disruptors enter the advice arena.

By the end of this session delegates will be able to:

  • Summarise the FCA's priorities in the advice sector
  • Define how technology may be changing financial advice

Tom Ellis, Editor, Professional Adviser

The power of the people: Next generation

At the beginning of this year, a remarkable short squeeze of the stock of US video game retailer GameStop along with other securities caused massive financial consequence for hedge funds and short sellers. Younger investors banded together via online forum site Reddit and used their collective power to cause widespread disruption to the stock market status quo. 2.3 million UK consumers also now hold crypto assets and 74% of users are aged 25-44. With a new generation of less risk-averse and inexperienced individual retail investors should financial advisers be worried, should they build a new client base and where does this fit with intergenerational wealth planning?

By the end of the session delegates will be able to:

  • Understand the rise of investing in crypto, bitcoin and D2C investing
  • Assess whether this is an issue for your business and how it might relate to your wealth transfer strategy
  • identify how you might try to address the challenge

Gillian Hepburn, Intermediary Solutions Director, Schroders

Refreshments and networking break in exhibition hub

Stream Chair: Hannah Godfrey, Financial Journalist and Writer, Rhotic Media

Uncovering your clients’ long-term thinking

You spend your lives living in your clients’ world’s, fixing problems they may not even yet know about and setting them up for their long-term future. Yet wouldn’t you love to know what is really going on behind their nodding heads and smiles? Imagine knowing the science that makes them say yes or no, that brings them to the table or turns them away, so you could do even more. Canada Life is working with psychologist and specialist in customer behaviour, Dr Simon Moore to extend our understanding of long-term thinking. He’s looking at our research with customers, advisers, pension trustees, investment managers and to lift the lid on what is behind people’s long-term behaviours and decisions. And we’re inviting you to explore, problem solve and be inspired with us at PA360. We will show how research is already showing that there’s broad consensus on how long long-term really is; that our families play a huge role in our long-term priorities; and that there’s much debate around whether the ability to think long-term is instinctive or learned. But what does this mean for you, their expert guides? Join us as Simon takes you on a journey through the world you live everyday. He’ll help you understand the science behind how you are interacting with clients and hopefully will prompt some new thinking along the way. He’s even promising to help us all learn a little more about ourselves.

By the end of the session delegates have learnt:

  • Why clients' long-term priorities are important
  • How everybody's thinking and action around long-term are different
  • The non-conscious influences on decisions (in finance)
  • The psychological needs that impact financial planning
  • How to integrate this knowledge into even more successful communications

Lara Bealing, Director of Marketing, Canada Life
Simon Moore, Chartered Psychologist and Managing Partner, Innovationbubble

Panel discussion: Platforms
  • Doing your due diligence
  • Navigating an increasingly tumultuous market
  • Ensuring efficiency and streamlining re-platforming

By attending this session delegates will be able to:

  • Summarise recent changes in the platform space
  • Identify new opportunities that arise alongside recent changes and developments

Andrew Donald, Head of Strategic Partnerships, 7IM
Adam Prestwood, Operations Director, P1 Investments

Chair: Hannah Godfrey, Financial Journalist and Writer, Rhotic Media

Establishing and maintaining an engaging brand identity in financial services

Whether you’re running an advice or planning firm, a DFM, a platform, a consultant, or something else entirely in the financial services world, you really need to stand out to get noticed. In this session we hear from founder and Principal of financial services specialist consultants, the lang cat. Mark will take us though some of the do’s and don’ts of branding he has learned over the past decade and a bit of growing his own firm’s unique identity.

By the end of the session delegates will be able to:

  • Identify and describe what makes your firm different and better than your competitors
  • Produce a plan of action to start promoting your brand more effectively

Mark Polson, Founder and Principal, the lang cat

Lunch and networking break in exhibition hub
Why tax-efficient investing is more important than ever following Covid-19

Tax-efficient investing is a key consideration for many advisers wanting to add value to clients and help them be as tax efficient as possible. With tax thresholds frozen until 2026 and as house prices rise and the number of millionaires in the country increases, more clients might find themselves needing your help to make the most of available tax reliefs. Join us in this session as we consider the how you can help clients with estate planning needs in particular, as well as how higher earning younger clients could benefit from a conversation about VCTs or EIS.

By attending this session delegates will learn:

  • How tax planning can add even more value to clients at this point in time
  • How frozen tax thresholds can impact clients and what advisers can do to help
  • How VCTs, EIS and inheritance tax investments could help clients be more tax efficient

Nick Bird, Executive Business Growth Manager, Octopus Investments

Assessing client risk - one firm's answer to the FCA regulations

The FCA have been very clear that centralised investment propositions must include ‘a robust risk identification and control system’ which delivers consistent results across the firm, and that this should include an assessment of the client’s willingness to take risk, their capacity to withstand loss and their existing knowledge and experience of investments. Like many things given to us by the regulator this may be simpler in theory in practice and ultimately there are many different ways to achieve a compliant result. This session looks at the relevant regulations, how they may be interpreted and some of the practical ways they may be met. Fiona will also share some of the decisions and methodology implemented by Intelligent Pensions to meet the needs of their core client segment.

By the end of the session delegates will:

  • Have an understanding of FCA guidance and principles with regard to risk assessment
  • Have an awareness of difference approaches which may be used for risk assessment and investment suitability
  • Have a practical example to consider how a CRP may be implemented, based on clients with significant pension assets who are at, or near, retirement.

Fiona Tait, Technical Director, Intelligent Pensions

Multi-Asset Hacked... in 30 Minutes

There are lots of great funds out there and lots of good fund managers. But how do you get multi-asset solutions to work for you in an efficient advice process that inspires better outcomes for clients? Let’s take a break from talking about funds and focus on making your supply chain work for you. We have set ourselves a challenge….can we deliver ten valuable tips in 10 minutes to help you critique your current advice process? Start the clock…

After attending this session delegates will be able to:

  • Identify best practice in the research and selection of multi-asset solutions designed to meet client objectives and goals
  • Explain the key differences in creating asset allocations for Growth and Income
  • Identify any areas of development required in client proposition or advice process

Dan Russell, Managing Director, Distribution Solutions Fintel, SimplyBiz

Stream Chair: Philip Martin, Managing Director, Unique Financial Planning

An update from the PFS

The PFS gives an update on the past year and looking forward to 2022.

After attending this session delegates will be able to:

  • Describe the initiatives and activities undertaken by the PFS during 2021 to support the membership and to aid with the promotion of financial advice to society
  • Identify the themes and focus to support the sustainability of the financial planning profession

Sarah Lord, President, Personal Finance Society

Expect emerging market assets to shine

The opportunity set in emerging markets is vast and complex. An emerging markets multi asset fund offers investors exposure to emerging market growth opportunities without the complexity of choosing how, when and where to best allocate within emerging markets.

After attending this session delegates will be able to:

  • Identify the opportunities arising in emerging markets through dispersion
  • Measure the potential gains against the risks for emerging markets mitigating climate change

Arun Sai, Senior Multi Asset Strategist, Pictet Asset Management

Panel discussion: This is not an exit

How do you go about exit-planning? Selling up or moving out? Between 15-1600 advisers exiting the industry in the next few years. What will their exit options be? Is better education needed on what this looks like? How can we retire but know the industry is safe in the hands of the next generation?

By the end of the session delegates will be able to:

  • Have a clearer understanding of the main considerations in deciding how to exit their business
  • Have a better insight into the relationship between valuation and sale prices
  • Understand some of the key considerations for potential acquirers

Chris Budd, Founder, Ovation Finance Ltd and The Eternal Business Consultancy
John Chapman, Managing Director, Orion Consulting Group Limited
Keith Hare, Corporate Development Director, Benchmark Capital

Chair: Philip Martin, Managing Director, Unique Financial Planning

Lunch and networking break in exhibition hub
Financial planning in a hybrid world

How have consumer expectations shifted in the last 18 months and what have been the changes in the way technology has been used throughout the pandemic? Hear from Yasmina Siadatan, Sales and Marketing Director at Dynamic Planner, on the changes on the way her technology was used, and how we can future proof ourselves to be fit for the next phase of growth in the 2020s.

During this session delegates will learn:

  • How are clients used to hybrid technology in their everyday lives and what should they expect from their financial planning
  • How the pandemic has changed the way we view our lives and technology
  • What the future of financial planning is, and how technology can help us achieve this goal

Yasmina Siadatan, Sales and Marketing Director, Dynamic Planner

Financial wellbeing, is it more about mindset than money?

With a clear mission to help people ‘achieve a lifetime of financial security’, Aegon has for the first time assessed the role of mindset in financial wellbeing and launched the Financial Wellbeing Index. Financial wellbeing is an increasingly ‘hot’ topic, but it’s usually talked about in very narrow terms. During our session Andy Manson, Chief Marketing Officer, will discuss the intrinsic link between advice and financial wellbeing, sharing our key findings from our research – the money and mindset building blocks and encouragements you can use with your clients. Andy will also look at the impact the pandemic has had on how people feel about their future and financial stability, and the important role advice plays to help them create financial plans which will make them happier, not just wealthier.

After attending this session, delegates will be able to:

  • Explain and evidence the link between financial advice and financial wellbeing
  • Understand the results of our Financial Wellbeing Index
  • Incorporate wellbeing nudges with your clients, using the findings from our Financial Wellbeing Research

Andy Manson, Chief Marketing Officer, Aegon

Panel: Investment outsourcing

Investment outsourcing has become central to adviser businesses in recent years as they look to provide good value and compliant solutions that can save them time to do what they do best: create financial plans for clients and help them through key life stages. Whether this comes in the form of multi-asset solutions, the use of discretionary managers or model portfolios: investment outsourcing is here to stay.

By attending this session delegates will be able to:

  • Identify practical difficulties in managing money consistently across different tax wrappers and integrating with platforms
  • Summarise how ESG is being implemented across the sector

Sean Osborne, Group Head of Sales, Charles Stanley
Charlie Parker, Managing Director, Albemarle Street Partners LLP
Catriona Reed, Head of Northern Intermediary, 7IM

Chair: Philip Martin, Managing Director, Unique Financial Planning

Refreshments and networking break
Jab and weave: the outlook for investors

As we embark on yet another winter with COVID-19, how will we fare this time around following the largest vaccine rollout in history? And whilst the pandemic may continue to dominate our thoughts, dare we avert our gaze from Brexit? How do the UK’s prospects look now that the dust has settled on the withdrawal bill? To find out, join Justin and James for a special session, where they will tackle these era-defining issues and the investment implications for financial advisers.

After attending this session delegates will be able to:

  • Identify how Covid and Brexit affect where we are in this economic cycle
  • Summarise how investors should diversify their portfolios to protect themselves in these uncertain times

Justin Onuekwusi, Fund Manager, Head of Retail Multi-Asset Funds, Legal & General Investment Management
James Carrick, Global Economist, Legal & General Investment Management

Fireside Chat: Getting back to basics post-Covid

Join our event chair, Tom Ellis, and Philip Martin, the chair of Stream 2, for a fireside chat as they discuss the best practices and lessons learned from COVID, new opportunities, and what we should be keeping our eyes on for the future.

After attending this session delegates will be able to:

  • Summarise the changes to financial sectors as a result of the pandemic
  • Identify new opportunities and areas for growth moving forward

Philip Martin, Managing Director, Unique Financial Planning

Tom Ellis, Editor, Professional Adviser

Chairman's closing remarks

Tom Ellis, Editor, Professional Adviser

Conference closes


For sponsorship queries:
Andrew O'Kelly
Business Development Director
07973 552381
For event content queries:
Joe McLean
Event Content Manager
020 7484 9867
For event logistics queries:
Yasmin Yelle
Senior Event Coordinator
020 7484 9750
For registration queries:
Aaron Nursimooloo
Senior Delegate Research and Recruitment Executive
+44 (0) 207 484 9777


The health and safety of our attendees and staff is our top priority and so we will continue to monitor developments in relation to the Covid-19 pandemic and will follow Government guidance on public gatherings.

We are currently working with all our venues, as well as catering, AV and production contractors to ensure that we provide a safe environment for all at the event.