With over 180 years of experience, LV= (Liverpool Victoria) is a leading UK life and pensions mutual insurer. We offer a diverse array of investment products, all crafted to meet the unique needs of our clients. Quality and reliability are at the core of everything we do. Financial advisers across the UK trust LV= for our wealth of experience, award-winning services and innovative, highly-rated products (like our 5-star Defaqto rated SIPP). Our long history inspires confidence in our stability and expertise, while the industry accolades we receive affirm our dedication to quality. We’re also proud to offer forward-thinking solutions like our Smoothed Managed Funds, which are designed to help reduce volatility. These products give advisers effective tools to adapt to their clients’ changing investment needs. Choosing to partner with LV= means choosing a trusted ally who is dedicated to delivering outstanding investment solutions. We’re committed to supporting financial advisers and their clients with tailored services that align with their goals, ensuring long-term success and peace of mind.