Mike joined LV= in 2010 and is responsible for leading the highly successful Protection Sales and Marketing team. Over the years Mike has led a number of different teams within LV=, including Equity Release Sales, the Protection Advice team and the Direct Response team. He is also part of the Senior Leadership team at LV=. Mike has over 30 years’ experience in the intermediary financial services sector. Mike has served on the Income Protection Task Force, and is a member of the Building Resilient Households Group and ILAG Practitioners committee.