Fleur Iannazzo, WTF Money
Fleur Iannazzo
Money Psychology Specialist, Author and Executive Coach
WTF Money

Recovering banker and money psychology expert, Fleur Iannazzo is determined to help everyone change the way they think and behave with their money. Having spent over 20 years working in financial services, Fleur understands that even finance professionals struggle with money issues.

Fleur’s first book “The Money Pizza: The Slice-by-Slice Guide to Being Your Own Money Coach” won Best UK and Best Global Book in the 2025 Money Awareness and Inclusion Awards. As well as being an author and financial wellbeing expert, Fleur is a Chartered Financial Analyst, a Professional Certified Coach with the International Coaching Federation, and holds a MSc in Coaching and Behavioural Change from Henley Business School.

Fleur has established WTF Money – providing one-to-one coaching to help professionals navigate their own financial shit storms.