Sally Boyle is the Chief Sales Officer at Defaqto, responsible for driving sales across the company’s products, markets, and acquired businesses. Defaqto is a leading data and technology company dedicated to helping consumers, advisers, and product providers make informed financial decisions. As a premier provider of data and research for financial advisers, Defaqto delivers cutting-edge insights and tools, including its flagship financial planning software, Engage, which is trusted by over 9,000 financial advisers. Additionally, Defaqto collaborates with advisory firms to support the development of Centralised Investment Propositions (CIPs) and Centralised Retirement Propositions (CRPs) through panel services. With over 20 years of experience, Sally is a highly accomplished leader in sales, marketing, coaching, and training. Her career spans several industry-leading brands in the investment and asset management sectors. Notably, she spent a decade at Octopus Investments, where she played a pivotal role in expanding their sales function and served as Head of Marketing. Sally holds a degree in Management and Marketing from the University of Manchester.