Phil Bray has worked in financial services for over 30 years. He started at the coal face as an independent financial adviser before moving into marketing. He was Head of Marketing at a financial planning practice and Sense Network before setting up The Yardstick Agency in 2017.

Phil had three aims when setting Yardstick up; to help more consumers connect with financial advisers and planners, to help advisers and planners market themselves more effectively, and to provide employment opportunities for great people. The

Yardstick Agency is now the UK’s highest-rated agency specialising in financial services and has a team of 55 people providing AI-ready recommendations, marketing strategy, websites, branding and design services, blogs, newsletter, and social media management to its clients. Our vision is that every financial services firm makes Yardstick their first choice for making.