Sam Christopher
Sam Christopher
Head of Proposition, Strategy and Growth

Sam Christopher is the Head of Proposition, Strategy and Growth in Adviser Solutions, and joined the business in April 2021. She is responsible for driving forward the development of the offering and has a real passion around how technology and can support advice firms deliver better financial outcomes and more efficiently service their customers Before joining Fidelity, Sam has worked in different UK Platforms for the last 20 years.

She helped launch the Cofunds platform in 2001, which served both retail and institutional clients, growing it to £90bn of AUM. At Aegon, she supported the migration of the Cofunds platform to new platform technology and developed the investment proposition.

At M&G Prudential she led the proposition team on a digital transformation programme and created a new UK Wealth business bringing together Advice, Guidance, Platform and investment solutions. Sam is married with two daughters and holds a Bachelor of Laws from Birmingham University.