Kerry Nelson, the chief executive of Nexus IFA Ltd and Nexus Investment Managers Ltd, is a well-known figure in the financial advice sector as an adviser, business owner and campaigner.
She is an advocate for consumers and clients to receive the very highest standards of service and care.
Kerry founded Nexus more than a decade ago and now, having built a profitable, sustainable, client business is overseeing a significant expansion. Nexus has recently merged with Thames Valley Investments, with the two firms now reorganised into advice and investment arms though still closely aligned especially in terms of the offer to clients.
As a result of this process, Nexus now offers discretionary fund management. The service is available not just to Nexus clients but to the clients of other IFA firms.
Her near 30-year career in financial services has equipped Kerry with a wide range of skills.
She began her career with Barclays Bank moving from branch management into financial and investment advice.
She then moved into research, communications and marketing with a national IFA through various iterations of the business, among other things, writing an influential report warning of the dangers of poorly constructed structured products receiving national newspaper coverage and the attention of the Treasury.
Kerry then become head of external communications with HSBC Asset Management before deciding to bring her advice, research, marketing and communications expertise together to create Nexus.
From then Kerry’s career has been intrinsically associated with that of Nexus. The firm has evolved from appointed representative to directly regulated, while changing platform and technological support as it has evolved its offer.
For the last five years, the emphasis has been on building business resilience and capacity for expansion while maintaining the client-focused approach incorporating a firm belief that IFAs can offer quality, cost effective investment solutions alongside financial planning.
She has continued to campaign for better treatment of consumers and against unregulated investments with a strong media presence on trade websites and national newspapers.
The last 24 months have seen Kerry lead the process of building staff and technological capacity to free up management and adviser time, expanding administrative capacity to facilitate cost effective onboarding of clients and fostering a culture of career development for staff.
The firm has now acquired TVI, broadening the offer to both sets of clients while building up its team of advisers, and consolidating and improving its investment offer.
There are four important elements to this expansion stage
- To grow a business that can offer the full range of financial advice and support to individuals, businesses and families at all stages of their financial lives
- To expand the Nexus investment offer to win new clients for its discretionary fund management service and to move into direct offer investing
- To expand Nexus through both further acquisitions and organic growth identifying firms with a cultural alignment minimising disruption and offering more choice
- Maintaining a strong financial position throughout
Nexus is now in the process of concluding deals with new partners. Indeed, this is arguably the most exciting chapter in Kerry’s career to date.