At Canada Life, our strategy is to be a leader in our chosen markets: retirement, investment and protection.
Where traditionally we focused on targeting a specific segment of financial advisers, our footprint and proposition now increasingly covers a wider range of advisers.
We promote a range of wealth management related products to financial advisers, corporate advisers and employee benefit consultants including onshore bonds and retirement income solutions. We also participate in the bulk annuity market.
We specialise in Group Life Insurance products for employers which are targeted at corporate advisers and employee benefit consultants.
As part of the wider Canada Life proposition, offshore bond and estate planning solutions are marketed to financial advisers by Canada Life International. In November 2013, Canada Life Investments launched five risk-rated multi-asset portfolios for the UK retail market.
On 3 October 2018, we became the brand name for Retirement Advantage’s entire product range. Integrating Retirement Advantage with Canada Life is helping us strengthen our protection, wealth management and retirement markets, plus develop new products.
Who we are
At Canada Life, we provide retirement, investment and protection solutions to individuals, families and companies. We have 3.4 million customers, 470,000 pension annuities in force, and manage more than £38.3 billion of equities, fixed income and property, as well as a comprehensive multi-asset range through our investments division. We sell products to individuals and corporate entities located in the UK through financial advisers.
We are a UK-based subsidiary of the Great-West Lifeco group of companies, which has operations in Canada, the United States, Ireland and Germany. We’ve been operating in the UK since 1903 and currently have over 1,200 employees here.
We’re committed to being a fair, inclusive company where everyone feels they belong, has a voice and an equal opportunity to succeed and thrive.
Beyond our products and solutions, we care deeply about strengthening the communities in which we live, work and do business. In 2019, we donated more than £75,000 to a wide range of charities and communities, including Shelter, Help Bristol’s Homeless and Histio UK. In response to COVID-19, we supported the NHS by donating £125,000 as well as £20,000 to the Manx Solidarity Fund.
Now, more than ever, we recognise that environmental considerations and opportunities must become part of our day-to-day business operations. In 2019, we published an environmental, social and governance (ESG) policy to underpin our investments division and set up an employee-led sustainability group to drive change from within our colleague community.
We’re proud of our heritage. Our parent company, Great-West Lifeco, is a financially strong, stable and modern global organisation. The oldest Canadian life assurance company, Great-West Lifeco’s foundation traces back to 1847 – meaning we’ve been of helping our customers plan for the future for more than 170 years.
Since 1903, we’ve also been supporting advisers, customers and colleagues in the UK as we build better futures together. We’ve built on the incredibly strong foundation of our parent company and our continued focus on customer care, colleague development and transformation is testament to our commitment to being the right partner for the long-term.