Farzana is head of customer at Seccl, the Octopus-owned embedded investment platform that’s helping more people to invest – and invest well. She joined Seccl in April 2022 and is responsible for ensuring that customers enjoy best-in-class offline support. With over 15 years of cross-functional experience in the wealth management and the advisory platform market, Farzana previously served as Head of Proposition Development at Multrees, where she was responsible for product and service innovation – including overseeing the development of its digital platform technology and managing client regulatory change.